Dayin Technology selects BlackBerry to develop acoustic solutions for Great Wall Motors’ next-generation premium vehicles

SHANGHAI and WATERLOO, ON, September 28, 2022 /PRNewswire/ — BlackBerry Limited ( New York stock market : BB; TSX: BB) and Shanghai Dayin Technology Co., Ltd. today announced that BlackBerry® QNX® acoustic technology will help power the company’s “Yin” 2.0 application, intended for use in the smart cockpit of Great’s WEY Mocha, Latte and Macchiato premium vehicle lines. Wall Motors.

Delivering an intuitive and immersive acoustic experience for drivers and passengers, and powered by BlackBerry QNX® Active Sound Design (ASD) technology, the “Yin” 2.0 application is integrated into the MoLife 1.0 intelligent cockpit of Jiayu Tech (a subsidiary of Great Wall Motors) which will soon enter mass production with Great Wall Motors, one of the China major car manufacturers.

Leveraging BlackBerry QNX’s industry-leading software-defined audio architecture (SDAA), the MoLife 1.0 smart cockpit offers a variety of unique sound application features, including an acoustic vehicle alert system, sound enhancements engine and dynamic chimes to help manage the total sound experience both inside and outside the vehicle. BlackBerry QNX ASD includes a suite of software components that allow Dayin Technology to reduce unwanted cabin noise, enhance and create new engine sounds, while allowing it to automatically project sounds to pedestrians to help improve road safety.

“After nearly three years of development, Jiayu Tech is thrilled to have finalized a comprehensive data-driven product design and development system to help automakers deliver best-in-class vehicle acoustic experiences to their customers. , a result that would not have happened if not for the outstanding collaboration with Dayin Technology and BlackBerry QNX,” said Li Haichao, Vice President of Jiayu Tech R&D. “The drivers of Great Wall’s new high-end models Motors will be blown away the moment they step into the vehicle and we are proud of the integral role we play in improving the overall user acoustic experience inside and outside the car.”

“We are excited to partner with Dayin Technology to develop the advanced vehicle acoustic solutions that have been applied to Jiayu Tech’s Smart Cockpit that will be deployed in Great Wall Motors’ popular premium vehicle lines. BlackBerry has the fully integrated software architecture to manage vehicle acoustics that meet the requirements of advanced system designs,” said Dhiraj HandaVP, Channel, Partners and Asia Pacific, BlackBerry IoT. “We look forward to building on our shared successes to help fuel China booming automotive industry. »

“Dayin Technology and BlackBerry have been actively collaborating since 2019, maintaining a successful and highly effective working relationship that has further developed the automotive cockpit segment through advanced products,” said jason yaodirector of Shanghai Dayin Technology Co. Ltd. “Dayin Technology will continue to provide outstanding acoustic system solutions to OEMs and automakers through continuous innovation, aiming to create a premium personalized acoustic experience for millions of customers.”

For more information on how BlackBerry can help automakers manage the total in-car acoustic experience with the BlackBerry® QNX® Acoustic Management Platform (AMP), please visit

About BlackBerry
Blackberry ( New York stock market : BB; TSX: BB) provides intelligent security software and services to businesses and governments around the world. The company secures more than 500M endpoints, including 215M Vehicles. Situated at Waterloo, Ontariothe company relies on artificial intelligence and machine learning to provide innovative solutions in the fields of cybersecurity, security and data privacy solutions, and is a leader in the fields of endpoint security , endpoint management, encryption and embedded systems. BlackBerry vision is clear – to deliver a connected future you can trust.

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About Shanghai Dayin Technology Co., Ltd.

The DaYin Technology Co., Ltd. is a China software and solution provider. We are a team of experienced automotive and cockpit engineers who are a software solution provider in acoustic applications with tuning service and development of the associated Cockpit SW infrastructure. We offer great advantages in automotive/industrial application areas with BlackBerry QNX products, such as QNX Acoustics. DaYin Technology Co., Ltd. is based at Shanghai with more than 10 years of experience in cockpit audio and infotainment software, vehicle network, model development, PoC development with advanced concept.

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SOURCE BlackBerry Limited

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