Communication framework that helps small businesses

GRAND RAPIDS, Mich., May 09, 2022 (GLOBE NEWSWIRE) — Digital marketing and communications has never been more important. Over the past few years, businesses have learned that a strong online presence and sales funnel can mean the difference between success and failure as more and more transactions, interactions and consumption takes place online.

But creating the kind of communication that cuts through the noise of our digital world and captures attention is a difficult task, and companies spend millions of dollars each year on marketing messages that their audiences simply don’t care about, resulting in failed campaigns and waste. marketing budgets. For small businesses working with limited resources and a desperate need for a steady stream of customers, this is daunting.

This is where the long-standing art of storytelling comes in. It’s the hidden formula that blockbuster movies and bestselling novels exploit to captivate millions of viewers, and it’s a formula that companies can also exploit to transform their marketing from something that’s ignored, to something that drives the growth of their business.

While storytelling may be considered an art in movies and novels, its effectiveness for businesses comes down to a simple framework that can turn confusing and uninteresting business information into a compelling story that instantly connects a brand with its customers. and boosts sales.

StoryBrand, a framework developed by renowned author, speaker, and entrepreneur Donald Miller, uses storytelling to do just that. Thousands of businesses around the world have used the StoryBrand messaging framework to dramatically increase the success of their marketing efforts. Now, this framework is available to Grand Rapids business owners through Fresh Coast Creative, a marketing agency that helps business owners launch a lead-generating website that fuels their sales.

“Creating a clear and engaging story about your products and services is the most important piece of the marketing puzzle. If you have a story that engages your customers, you’ll win more business and your business will grow,” says the owner of Fresh Coast Creative. , Sonja Jobson, who is a StoryBrand certified guide based in Grand Rapids.

“We’ve been following the StoryBrand framework and implementing it for our clients since 2019 and have been impressed with the results it delivers. We’re excited to renew our certification again in 2022 so we can continue to help small businesses grow and prosper.”

Business owners can learn more about using the StoryBrand messaging framework in their own marketing materials by visiting

CONTACT: Sonja Jobson, creator of Fresh Coast
CALL: 616-821-7244
E-MAIL: [email protected]

Related Images

Image 1: Sonja Jobson, owner of Fresh Coast Creative

Sonja Jobson, owner of Fresh Coast Creative

This content was posted through the press release distribution service on

  • Sonja Jobson, owner of Fresh Coast Creative

Comments are closed.